Retail has been around for a long time and one thing we know is that there are a lot of different approaches when it comes to designing the interior layout of your store. However, there are also some common design strategies that all retailers can employ that lead to generating more sales for your business.
Designing your retail store’s interior is a topic that we’ve been looking at recently in an effort to help boutique merchants be more successful .From telling your brand’s story and creating immersive experiences, to putting together head-turning window displays . I’ll be looking at some of the basics when it comes to creating effective retail interiors that attract more customers to your store, get them browsing more products, and get them heading towards the checkout. It’s vital to keep in mind that from the moment someone steps into your store to the time they decide to checkout or not checkout, smart design decisions make a significant difference in regards to whether you make a sale or not.
The threshold area, also known as the “decompression zone”, is the very first space that prospective customers step into when they enter your store and typically consists of the first five to fifteen feet worth of space, depending on how big your store is. It’s also the space where your customers make the transition from the outside world and first experience what you have to offer. It’s a well known fact based on studies, 90 percent of consumers upon entering a store will turn right unconsciously. The first wall they see is often referred to as a “power wall”, and acts as a high-impact first impression vehicle your merchandise, so be sure to give it extra special attention in terms of what you choose to display and how you display it.
You’ll want to make sure you entice and arouse your customer’s attention with the products you put on display, whether it’s your new or seasonal items, high profit or high demand products, or a place you design to tell your product’s stories and create vignettes. Your next job is to make sure that as they do that, they also continue walking throughout your store to gain the maximum exposure to your products. This not only increases the chances of them making a purchase, but a well thought-out path can be a great way to strategically control the ebb and flow of the traffic in your store.
Most stores use a circular path to the right to get customers to walk through to the back of the store and come to the front again. Some will make it even easier by covering the path with a different texture or look from the general flooring, paying homage to the old saying “where the eyes go, the feet will follow.”
Another thing to keep in mind is that you want to use the path to lead your customers somewhere, which often means putting a eye-catching and attention-grabbing display at the end of an aisle for example.
- Have a counter that’s big enough for shoppers to place their bags and/or personal belongings
- Take advantage of the wall behind the counter to create interesting and engaging displays
- Encourage impulse or “last-minute” purchases by stocking items customers crave or commonly need close-by
- Be polite in person by asking questions like “Were you able to find everything you were looking for?” and in signage regarding your exchange or refund policies
Designing your retail interior is a never ending process, where you can always be switching up, tweaking, adding, or taking away to create a resonating customer journey and experience.
Talk to our professionals at Interfit Interiors today to discuss revamping your retail outlet the best way possible.